Welcome to Smartfish, your reliable partner for all things HR.
Empowering you with HR solutions that scale with your vision.
our approach
At Smartfish, we believe that a strong company culture is the cornerstone of success. We focus on aligning your people strategy with your business goals, creating an environment where employees feel valued, supported, and empowered. From onboarding to compliance and conflict resolution, we ensure that your HR foundation fosters engagement and productivity, helping your team thrive.
Whether you’re just starting out or navigating growth, we’re here to make sure your culture and your people remain your greatest assets.
Let’s build something great together.
startup success, guided by experience
With experience building HR from the ground up across industries - from tech startups to global brands - Smartfish knows how to turn limited resources into big results.
meet our founder
Amy Ashton has channeled her passion and expertise into her own HR consulting practice, helping clients across diverse industries. She delivers customized HR solutions that align with each client’s needs, ensuring their teams and cultures thrive.
“She’s resourceful, trustworthy, and has a special talent for understanding and motivating different personality types—it just comes naturally to her.”
— SMARTFISH CLIENT
“Amy built our HR department from scratch, handling everything from strategic planning to daily operations. She’s resourceful, trustworthy, and has a natural talent for understanding and motivating different personality types.”
— SMARTFISH CLIENT