Experience, expertise, and a passion for people.
smartfish offers a wide range of HR expertise designed to support the success of growing organizations. We specialize in helping startups and small, evolving businesses tackle complex HR challenges that require seasoned, senior-level guidance.
Led by Amy, smartfish delivers tailored HR solutions, building and strengthening HR departments to meet the unique needs of each business. Amy is adept at navigating the complexities of organizational growth while building a category-defining culture. Her proven expertise spans all aspects of HR, from day-to-day functions that enhance organizational effectiveness and employee satisfaction to strategic initiatives that drive long-term success.
Our mission is to provide the strategic support startups need to thrive, ensuring that their people—and their culture—are positioned for success
more than HR, a partner in your growth
est. 2003
meet our founder
Amy Ashton
They say there’s no typical day in HR, and Amy is no typical HR leader. With a background spanning life sciences, high-tech, premium branded spirits, video gaming, and global supply chain, her diverse experience makes her uniquely suited to tackle the challenges of any industry.
Since 2003, Amy has channeled her expertise through her consulting practice, Smartfish, driven by her passion for helping companies thrive. She believes that across all industries, people at every level deserve a knowledgeable, experienced, and trustworthy HR advocate.
